In this month’s Wired UK there is a short article by us about TV & Data, building on some of the observations about attention and audiences in articles on this blog. It was good fun to write, and hopefully we’ll have future pieces in Wired UK about changing attention patterns, and how to create culture for audiences in spiky networks. Underneath all the writing is a structure for a book looking at the History of Attention over the last few hundred years, and how the way we measure attention affects the economics, creative and ethical aspects of making content. If anyone can suggest a good publisher/agent, let us know…

Workwise, Storythings has just had sign-off for its first product development project, with Faber & Faber, to deliver an online product around one of their key fiction titles for 2012. The team working on the project with us is very impressive – James Bridle, Chris Thorpe & Kim Plowright – so a lot of the next few months are going to spent with vastly more intelligent people, building what we hope will be a very cool thing indeed.

In other projects, we’re developing more consultancy gigs, including some work for CNN and a big event in Geneva for Procter & Gamble before Christmas. For the Procter & Gamble event, we’re producing a Newspaper Club newspaper, so that we don’t have to spend the day looking at powerpoint. The event is about storytelling, and its been good fun pulling together resources and case studies for the newspaper, so that it can act as a working document during the event, but also a very valuable resource afterwards. The brilliant Alex Parrot has designed it, and it looks gorgeous, so I’ll post some photos when they’re back from the printers.

Lots of other exciting projects emerging, hopefully to be signed off before Xmas – we’ll be able to talk about them in the next worknote. In the meantime – the last 100 tickets for The Story 2012 go on sale on Monday 5th Dec at noon GMT – get one whilst you still can!

by Matt Lockein Blog, Work

One comment

  1. Your contribution to the Futures of Entertainment conference was very refreshing. It’s a shame that because they didn’t fill in any of the tags and the title is incomplete, that the great panel discussion is quickly disappearing off the main pages and is difficult to find. I recommend it to anyone trying to understand transmedia commissioning. Have you seen the latest edition of Everything is a Remix? Great example of storytelling.

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