What’s the background?
Popular YouTuber Tom Scott came to us to help him produce a series for YouTube. It was about educating people who really wanted to make an app about everything they’d need to know before actually getting started with technology. It needed to be engaging without being technical, and we relished the challenge.
What was the solution?
YouTube is full of videos teaching you how to code, but apps are never successful because they have beautiful code. So we built a 15 part series around everything outside of the code – the real world that apps have to navigate to be successful.
What was the impact?
Over 1 million views, with the series featured at the launch of YouTube’s new learning playlist product.
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