How do you make an educational film series about building an app without mentioning code?

How To Build An App: Everything You Didn’t Know You Needed To Know – Google/Tom Scott

The approach

Make it about all the things that are really important in making a successful app – understanding your audience, marketing, ethics, accessibility – and most importantly of all, when to quit.

One smart thing

Youtube is full of videos teaching you how to code, but apps are never successful because they have beautiful code. So we built a 15 part series around everything outside of the code – the real world that apps have to navigate to be successful.

The result

Over 1 million views, with the series featured at the launch of Youtube’s new learning playlist product.