The approach
Make it about all the things that are really important in making a successful app – understanding your audience, marketing, ethics, accessibility – and most importantly of all, when to quit.
How do you make an educational film series about building an app without mentioning code?
How To Build An App: Everything You Didn’t Know You Needed To Know – Google/Tom Scott
One smart thing
Youtube is full of videos teaching you how to code, but apps are never successful because they have beautiful code. So we built a 15 part series around everything outside of the code – the real world that apps have to navigate to be successful.
The result
Over 1 million views, with the series featured at the launch of Youtube’s new learning playlist product.
VIEW LIVE PROJECT →
