Our five-step approach helps clients develop a strategy beginning with desired audience behaviours and research phases, continuing through to content production and distribution phases.
It’s built upon decades of deep research in three areas: audience behaviour, the attention spectrum, and story structure.
Step 1: Behaviour
Determine desired behaviour goal – What impact?
Step 2: Audience Segments
Discover target audiences groups and habits to enable desired behavioural goal – Who will do it?
Step 3: Context
Research audience groups and define the context in which they engage with media – How and where our stories connect?
Step 4: Format
Format development process shaped around audience media engagement habits – What format will they respond to best?
Step 5: Story
Format and story production – What stories shall we tell?