Our five-step approach helps clients develop a strategy beginning with desired audience behaviours and research phases, continuing through to content production and distribution phases.
Determine desired behaviour goal – What impact?
Discover target audiences groups and habits to enable desired behavioural goal – Who will do it?
Research audience groups and define the context in which they engage with media – How and where our stories connect?
Format development process shaped around audience media engagement habits – What format will they respond to best?
Format and story production – What stories shall we tell?