Author / Matt Locke

Before the 21st century, if you carefully counted how many followers or fans you had, you were either a cult leader, a celebrity, or a politician (which is a terrible combination of the first two). But the rise of smartphones and social media in the last 20 years meant that we can all now experience…

There is probably no other content metric that is as important, and yet so complex, as the video view. Since the middle of the last century, when TV started to take over the living room, to the rise of TikTok in the last few years, the same question has been asked by everyone from programme…

At Storythings, we’re lucky enough to work across lots of different sectors, and the one thing we’ve learnt is that everyone thinks about their audiences in slightly different ways. So when we start working with a client and learn their key audience metrics, the first thing we ask is “OK, but what does [insert metric…