Storythings is a content marketing agency for B2B brands that want to STAY HUMAN

It’s a B2B zombie apocalypse out there, and it’s harder than ever to stand out from the horde. And AI slop is making it worse, fast.

We help brands Stay Human using the immense power of Storytelling.

We find brands’ unique stories and use them to make content for the living. Because only when you escape the horde can you really be heard.

Brands we helped STAY HUMAN

Let us help you STAY HUMAN

Your stories are a vital, untapped resource. Luckily for you, they’re also the antidote to B2B zombiedom.

Your stories should create emotion. They get you out of the B2B zombie horde – and closer to your customer. Much closer.

We’re experts in finding human stories that will make your customers (also human) feel stuff – and remember you.

Zombie Agency Approach StoryThings Approach
Only run by B2B People Also run by ex-broadcast people (BBC + Channel 4)
Handed over to the sales team Working with this lot throughout
Makes ads Find engaging stories. Tell them in a way for the audience
Want eyeballs Knows emotional connection gets eyeballs, hearts and minds
Platform focus Audience obsession
Cookie cutter tactics Everything we make is bespoke for your story
Short term results Long term value
Samey dross Unsamey awesomeness

Services

Audience Research

Helping B2B brands understand modern attention patterns and how they can get more engagement with content.

  • Audience landscape and behaviour
  • Audience segmentation
  • Audience engagement strategy

Content Strategy

Using our bespoke process to develop unique content formats that hold audience attention, build community and increase brand salience.

  • Content format development
  • Audience growth strategy
  • Developing sustainable workflows

Content Production

Crafting beautiful and diverse stories of impact that capture and hold attention using podcasts, video, editorial and newsletters.

  • Videos, Podcasts, Newsletters
  • Thought leadership editorial & multimedia content
  • Impactful reports