Who we are

Storythings is a strategy and content company.

Our Mission

To help good people tell important stories that get attention

Our Vision

We want all our clients to be world class storytellers

We do this by:

  • Unlocking the secrets of your audience’s attention and behaviour with our bespoke research
  • Developing compelling content formats that connect with audiences and inspire action
  • Sharing our expertise in running successful content formats to make your teams more effective


  1. Work with good people
  2. Make the world better one story at a time
  3. Only tell stories people want

Our team

Matt Locke

Director / Full-time

Matt leads on operations and processes for the company, as well as exec producing projects for clients including BBC, PBS, Bill & Melinda Gates Foundation, and Wellcome Trust. Before founding Storythings in 2011 he worked for over a decade in senior digital roles at Channel 4 and the BBC, including roles as Head of Innovation at BBC and Head of Multiplatform at Channel 4. He also started the Public Media Stack project, and will eventually one day finish his book about the history of attention metrics, which is actually way more interesting than it sounds. Matt also sits on the Board of Directors at Storythings.

Hugh Garry

Director / Full-time

Hugh is a strategist and executive producer who has been developing award winning online, video, and audio formats for over 25 years. He spent the first 15 years innovating in digital media at the BBC. Hugh writes the Storythings newsletter and Formats Unpacked. You really should subscribe. Hugh also sits on the Board of Directors at Storythings.

Anjali Ramachandran

Director / Full-time

Anjali has a background in digital media, strategy and innovation and was previously Head of Innovation at PHD Media, part of Omnicom Media Group. At Storythings she works on strategy and executive production for clients including PBS, Experian and Science Gallery London. She is passionate about diversity, equality and inclusion and is a co-founder of global women in tech network Ada’s List. She also writes the Other Valleys newsletter looking at creative and tech-related news from emerging markets and is a trustee of Chayn. She has worked across India, the US and UK. Anjali also sits on the Board of Directors at Storythings.

Darren Garrett

Creative Director / Part-time

Darren looks after creative things and helps with production matters at Storythings. Prior to working with Storythings he ran his own company for 13 years making games, animation and digital things for companies such as BBC, Channel 4, Universal, Paramount and Disney winning a BAFTA, BIMA’s & a Games for Change award along the way. He once wrote a script that was recorded by Julianne Moore, but it was only phrases such as ‘head west’. Still counts though.

Emily Bromfield

Head of Production / Part-time

Emily looks after all things production and operations at Storythings. Before joining the company in 2018, she worked at a number of art and literature organisations including Artangel and PEN International. Outside work she tries to keep her tomato plants alive, despite having no green fingers, and reads too much.

Emma Sarling

Operations and People Manager / Part-time

Emma looks after operations and the wellbeing of the team at Storythings.  With a background in music and TV including marketing and production for  BMG, Virgin and Disney, Emma has more recently been involved in operations with a focus on all things digital.  Outside of work, Emma loves to climb a mountain and is never happier than being upside down in a yoga headstand – both good for the soul!

Emma Greengrass

Operations Coordinator / Part-time

Emma supports the day-to-day operations at Storythings. Her background is in international development. Before joining the company in 2021, she worked at the Institute of Development Studies (IDS) as Editorial Coordinator for a social science research programme. When not at work, she enjoys swing dancing, reading, karate and yoga.

Eden Brackenbury

Designer / Full-time

Eden makes artwork and manages websites for Storythings and our clients. She was the lead designer on Nevertheless Season 2 and Public Media Stack. She believes in sticking up for people and making sure people can see themselves in our work.

Laura Sterian

Audience Researcher / Full-time

Laura is Storythings’ Audience Researcher. Originally from Bucharest, she has worked for 16+ years to grow local audiences in contexts such as arts management, cultural strategy and film production. She is currently studying Psychology and Cognitive Science. She believes in the power of storytelling to shape our worlds. And that curiosity actually saves the cat.

Patricia Yaker Ekall

Writer/Editorial Lead / Full-time

Patricia writes, edits and curates a quarterly publication for the Rockefeller Foundation’s Bellagio Center, a residency program for the world’s leading thinkers. She has ten years of experience working as a journalist and editor at HuffPost, Esquire, Art U.K. and the TLS. She was a Research Fellow for the British Council at the 58th Venice Biennale and is reading for an MSt in Literature and Art at the University of Oxford. As someone who’s spent much of her career being the greenest person in the room, Patricia is passionate about mentoring young creatives.

Chloe Thrussell

Editorial Assistant / Full-time

Chloe provides editorial support across Storythings, including the weekly newsletters and the ADP ReThink Quarterly. She has a background in film festivals and travel journalism and holds an MA in Visual Cultures. In her spare time, she loves to go bouldering and to kayak in the sea.

Grace Dobush

Editor / Fixed-term

Grace is a freelance journalist based in Berlin, where she’s written about business, tech and design for publications including Handelsblatt, Fortune, Wired and Quartz. She is the editor of the ADP ReThink Quarterly, a global publication about people and pay. Many years ago she co-founded an indie craft show and craft business conference back in Ohio, but now she only crafts for fun, not for profit.