Using our bespoke process to develop unique content formats that hold audience attention, build community and increase brand salience.
- Content format development
- Audience growth strategy
- Developing sustainable workflows
Content Strategy
Content format development
Why it matters
A format is a repeatable structure that provides a foundation for stories to be built upon over and over again. They also use repetition and rhythm to create familiarity, so audiences are more likely to give their attention to a new episode of a format they like. Formats also help the production team, by giving them the chance to refine and improve their workflow as they develop more episodes of the same format.
How we can help
We are experts at developing content formats. We’ve been developing formats for national broadcasters, B2B brands, arts and culture organisations, foundations and charities for over two decades. The types of formats we develop include:
- Videos
- Podcasts
- Newsletters
- Editorial publications
- Reports
- Social media formats
Audience growth strategy
Why it matters
Clients often come to us with content and want us to develop a growth strategy. At Storythings, we believe the growth strategy comes at the same time you develop the content. You develop content with the growth strategy in mind.
How we can help
By developing content formats that people want to talk about and share. At Storythings we believe there are many ways you can do this including:
- Making something useful
- Making something beautiful
- Making something identity based
- Making something informative
Developing sustainable workflows
Why it matters
Clients often embark on ambitious content projects with the best intentions, but they quickly run out of steam because their team isn’t equipped to continue or manage the content project effectively.
How we can help
By using our decades of experience to set up processes and workflows right at the beginning that will give your organisation the best chance of delivering and sustaining a successful project. This could include:
- Creating a sign-off process for content
- Prototyping/piloting content
- Developing an editorial process
- Ensuring Quality Control practices
- Creating access to networks of talent
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