Content as a Service
An always-on content marketing model enables you to talk to your customers all the time. Because you want to be top of mind in the 5% of time they’re actively considering a purchase, and somewhere in their minds the 95% of time they are not.
How we can help
Tier 1
Expert Storyteller Package
££14,999/month (+VAT)
Text-first content engine for consistent thought leadership
Includes the services of a strategist, editor/writer, graphic designer, and social media manager
Core Deliverables
- Dedicated team of content experts
- Weekly Strategy & Planning Session
- Narrative discovery (uncovering compelling narratives within your business)
- Monthly ‘Key Voice’ interviews
- 2 x Long-form Articles/Month (thought leadership, case studies)
- Bi-weekly Newsletter (curated insights)
- Social posts every day (including custom carousels, infographics, quote cards)
- Monthly Internal Comms Asset Pack
- Monthly Content Performance Reporting
- 6-month commitment minimum
Tier 2
Expert Storyteller Package + Social Video format
££19,999/ month (+VAT)
Text and Audio/Video format engine for a consistent supply of thought leadership content
Includes the services of an audio/Video editor, strategist, editor/writer, graphic designer and social media manager
Core Deliverables
- Dedicated team of content experts
- Weekly Strategy & Planning Session
- Narrative discovery (uncovering compelling narratives within your business)
- Monthly ‘Key Voice’ interviews
- 2 x Long-form Articles/Month (thought leadership, case studies)
- Bi-weekly Newsletter (curated insights)
- Social posts every day (including custom carousels, infographics, quote cards)
- Monthly Internal Comms Asset Pack
- Monthly Content Performance Reporting
- 6-month commitment minimum
- 2 x social video formats
Tier 3
Expert Storyteller Package + Bespoke Formats
Bespoke Pricing
A full package Text and Audio/Video format content engine for consistent thought leadership
Includes the services of an audio/video editor, sound designer, strategist, editor/writer, graphic designer and social media manager
Core Deliverables
- Everything from Tiers 1+2 plus…
- Multi-camera location-shot documentary/cinematic style video
- Animations, motion graphics, visual effects
- Scripted narrative storytelling podcast series (multiple contributors, narrator and sound design)
- Long-form editorial formats (thought leadership, case studies, data stories, photos stories)
- Live event content support
- Webinar format development and production
- Social posts every day (including social video, audiograms, custom carousels, infographics, quote cards)
5 reasons to choose an always-on content package from Storythings:
1. Lean, agile and always on.
We have over two decades of experience working in live, fast-paced, broadcast environments. We’ve built lean, agile media teams that know how to make a lot happen with a little. Our systems are built for speed, clarity, and results – content that is always on.
2. The right questions get the best insights.
Insights that get people talking can only be unearthed by asking the right questions. We’ve spent years doing this for huge media organisations and continue to work with multi-award winning documentary makers.
3. You can’t afford to go quiet.
We keep your channels moving without a worry that they will ever go quiet. No matter how busy you are, we guarantee a high-quality stream of content every month.
4. You need marketing and sales pulling in the same direction.
We structure content plans with editorial precision. We help unify your message by turning insight into assets your whole team can use. Smart, structured content that supports every stage of the funnel.
5. Your workflow shouldn’t hold you back.
Our media-tested systems simplify workflows and remove hold-ups or last-minute scrambles. From briefing to final delivery, everything runs like clockwork so you get quality content, every time.
FAQs
(Because there are always some…)
Brand engagement has evolved—audiences expect content that entertains, not just sells. While most B2B agencies have backgrounds purely in advertising, our team brings media production expertise from the BBC, Channel 4, and major cultural organisations. We truly understand human storytelling, changing audience behaviour and what makes content compelling in an age of AI slop.
Some people refer to the media as ‘the format,’ e.g. video/podcast/editorial. We define ‘the format’ as the structure of the show that makes it unique. What makes YouTube’s Hot Ones unique is that it’s an interview but where a guest eats increasingly spicy chicken wings while answering questions. The content can change, but the structure stays the same. We will work with you to develop content formats that you can own – and yes, it can happen in B2B! Read more about some of the formats we love in our Formats Unpacked newsletter.
The short answer: It depends.
The long answer: We’ve been in this business long enough to know that one-off requests happen, and we will absolutely work with you to deliver them based on need, but sometimes they are out of scope. In those cases, we’ll have a conversation on next steps. No content request is truly impossible!
We recommend working with us for a minimum of six months, so we have the chance to get to know one another, get under the hood of your business priorities, and create the right content workflow that suits both our teams. We’ve worked with our longest client for 4 years – and we’d love for all our clients to be as happy!
In the first month, we’ll want to understand you, your team, your business and priorities. We’ll cover the following ground:
- Discovery: We get to know your team, business goals, and content challenges.
- Strategy: We ask questions like: What do you want to change about your content? Who is your audience? What does “good” look like for you?
- Development: We interview key people, define your content value proposition, and create several format concepts.
Prototyping & Production: After your feedback and sign-off, we produce prototypes to refine the approach before scaling up to full production.
Great question. Many clients don’t realise how hard the content production and approval process is till it actually happens. Depending on the size of your company, we’ll ask you to nominate 1–3 key people to act as content sign-off leads. These individuals will collaborate closely with us, especially during planning, approvals, and feedback cycles. We’ll help you structure the process so it’s efficient and ensures buy-in from the right stakeholders, while minimising bottlenecks.
We track both quantitative and qualitative metrics, but our primary focus is on building a loyal, engaged audience for your brand. We use frameworks like HubSpot’s Attract > Delight > Engage model to measure growth, engagement, and community impact—not just clicks or impressions. We’ll work with you to define what success looks like and report on progress regularly.
Absolutely! Share a sample of your current content, and we’ll offer a complimentary 45-minute content clinic. You’ll get:
- Tailored advice on leveraging our media expertise for your strategy
- Practical tips to streamline and improve your content workflow
- Insights drawn from successful formats and real-world case studies