Here is a selection of our work that brings to life our philosophies of long-term brand building and creating an archive of searchable content.
The work
ADP: Build an audience around the expertise people normally ignore
ADP wanted a better way to engage payroll leaders with content that felt genuinely useful. Rethink Quarterly and Payroll Around the World are editorial platforms designed to build long-term audience trust through thoughtful storytelling, practical insight and consistent publishing. The result was a content ecosystem people actively returned to, and an internal success story recognised by ADP itself.
BCG: Help future talent see the people behind your brand
BCG needed to engage graduates with endless career options and very little patience for traditional recruitment marketing. A series of short films were designed to make the company feel more relatable and culturally visible. By letting employees speak like real people rather than corporate spokespeople, the work helped graduates picture themselves inside the business.
Experian: Turn complex data into stories people actually connect with
Experian had rich insight into identity and behaviour but needed a more engaging way to bring those stories to the surface. Editorial storytelling, photography and film transformed data-led insight into a multi-format content platform, Identities of the World. Feeling relatable and culturally relevant, Experian helped audiences connect emotionally with information that might otherwise have stayed inside reports and spreadsheets.
Pearson: Create content platforms that grow beyond the original brief
‘Nevertheless’ began as a Pearson podcast exploring gender, ambition and access in STEM careers. It quickly evolved into a broader editorial platform that sparked wider industry conversations, attracted new collaborators and helped position Pearson as a more visible and credible destination for female and non-binary STEM talent.
Joseph Rowntree Foundation: Build communities around ideas still taking shape
Joseph Rowntree Foundation wanted to create deeper participation around conversations on poverty, inequality and social change. Rather than presenting finished conclusions, Futures in Draft was designed as an open editorial platform exploring ideas in progress, encouraging wider contribution, stronger engagement and more meaningful conversation across the organisation’s wider ecosystem.
Gates Foundation: Create editorial content that earns its place alongside real media
Created alongside Steven Johnson’s How We Got To Now, How We Get To Next explored technology, innovation and human ingenuity through long-form editorial storytelling. Working with the Gates Foundation, a content platform was developed with its own distinct editorial identity, building a growing audience of readers who returned for the quality of ideas and storytelling.