Audience Researcher

Salary: £35,000 pro rata 

Hours: Full time, but we are open to being flexible about this for the right person. This is a new role for Storythings and will be an initial six-month contract, with the potential to extend. 

Start Date: ASAP.

Description of role

As a company that develops content and strategy for small and large organisations, understanding audience behaviour and attention is at the heart of everything we do. To enable us to provide our clients with really valuable insights, we spend a lot of time talking to audiences, studying research and analysing successful content formats. Our clients value these insights highly. 

We’re looking for a researcher anywhere within a UK-compatible time zone (up to five hours ahead or behind GMT) to conduct audience interviews over Zoom, analyse the insights that derive from them, and write them up into coherent, simple reports which they will work with us to deliver to clients. The researcher will also help us research and develop content formats based on these insights. Over the next few months, you will work with us on a couple of client projects, including a government-affiliated client and a non-profit one. 

You will also be a key part of the team helping us with a new internal piece of research that will question the assumptions of how people discover, consume and use content in a world that is getting used to hybrid working. We want to uncover new audience behaviours that are emerging now but will be around for a long time, driven by our observation that the content strategies our clients relied on for years may no longer fit with our new hybrid work lives. We’ve been tracking how the pandemic has affected audience behaviours, how we engage with content and how we spend our attention. Some of these changes are obvious. But others, less so – and we want to know what they are. You will be the research lead on this research project, coming up with theses we want to test along with the rest of the team.

Key responsibilities

  • Planning and conducting interviews and surveys
  • Collecting, recording and analysing data
  • Interpreting data analysis results and drawing inferences and conclusions
  • Using research results to write reports
  • Collaborating with other team members and stakeholders


  • A minimum of three years in a similar role, including some experience conducting audience interviews and analysis. This could have been gained at a research agency, client-side with multilateral, non-profit or commercial organisations, or agency-side. If you have less than three years’ experience but think you have other skills you can bring to the role, we’d still love to hear from you  
  • Good knowledge of B2B content; this will be particularly relevant for the internal project you will be working on
  • Familiarity with Google Suite, Airtable and Microsoft Excel

We work collaboratively and use tools like Slack, Dropbox and Trello frequently, so familiarity with using these will be a plus.

Contact details and how to apply

Applications for this role are now closed.

What we offer:

  • Flexible working and home working 
  • 25 days holiday pro rata, plus extra over the Christmas and New Year period if the role is extended till then
  • A company pension 
  • Career development and training – this will be discussed when you join

About Storythings

Storythings is a strategy and content company with a simple mission: We help good people tell important stories in fascinating ways. We’re deep thinkers and multi-disciplinary storytellers – we make films, podcasts, animation, illustration. We obsess over formats and story structure. We’re fascinated by attention and behaviours. We believe in turning comms into culture. Our team of strategists and makers have cabinets filled with Baftas, Emmys and Webbys. We work with a global network of talent located across India, Latin America, Europe and the USA.

We’re a company that’s serious about its commitment to diversity and inclusion, and the responsibility of being an ally to under-represented minorities. We represent diverse people in our projects, and always look to hire people and talent from a wide variety of backgrounds across race, age, gender, ethnicity and social class. We believe that by creating an honest, bias-free and open work environment for all of our employees and freelance talent, we’ll build happier, stronger and more productive teams.