You might be wondering how what we do is different from other audience research agencies. It’s simple: we’re obsessed with how audiences find, consume and share stories. We dive deep into media-related habits and trends. We’re obsessed with audience attention patterns (ask us about our Attention Pattern Spectrum!). And we’re obsessed with what makes stories compelling and effective.
We openly share our curiosity and insights with everyone in our newsletters – breaking down the magic of content formats in Formats Unpacked, and unpicking the history and future of audience attention in Attention Matters.