Content Audit Workshop

Are you wondering if your content strategy is working?

Are you thinking about how you can be distinctive enough compared to your competitors, so you can be a Sector Superstar?

Are you rethinking how your content could be more effective as audience behaviour is changing – and wondering what your unique value proposition should be?

Are you wondering how to optimise your team to produce content for your organisation sustainably and effectively?

We can help.


In three workshops and work we’ll do in between, we will do the following:

1. Content Benchmarking:

Analysis of your existing content strategy and benchmarking it against 2-3 peer organisations to identify where you can deepen engagement

2. Content Value Proposition:

Building on the benchmarking outcomes, we’ll identify unique value propositions for formats that meet your target audiences’ needs

3. Content Workflow Analysis:

We’ll look at your existing content teams, rhythms and workflows, and identify ways in which you can create effective, impactful and sustainable content formats.

What you’ll get at the end:

  1. A report with insights into the current performance of your content strategy and suggested measurement frameworks for new formats.
  2. We’ll deliver a format strategy playbook to help you put the insights into practice. We design our playbooks to take you to the point where you can go off and execute independently if you need to.

These are some of the clients we’ve helped:

What they said:


“Storythings helped us engage our audience and network through new storytelling vehicles, formats and branding approaches. They have been responsive, thoughtful and excellent to work with throughout. We are glad to have them alongside us in this work.”

– Kevin McAndrew, Director of Innovation, The Rockefeller Foundation


“The Storythings team exceeded all expectations. The research was insightful, they communicated clearly, incorporated feedback and defined a strong strategy and creative roadmap forward.”

– Leah Clapman, Executive Director, PBS Student Reporting Labs


“Storythings has a unique ability to break down the aspects of the modern-day attention challenge – and identify where an organisation’s opportunity for earning attention lies. They helped us reach a global audience of data for social impact advocates, by getting us closer to their needs.”

– Perry Hewitt, Chief Marketing & Product Officer,