Author / Anjali Ramachandran

Traditionally, we turn to different channels, media, or apps for different purposes – it’s why so many different platforms exist, and why our home screens and desktops are cluttered with so many tiny colourful icons. However, as we become wary of content overload and mindful of getting sucked into our screens, we’re seeing new behaviours…

In a time of fast-paced growth across technology, culture, media (and, er, everything?), it’s interesting to see the value we still give to formats of the past – vinyl records, radio, handwritten notes etc. And when it comes to our media habits, we’re seeing similar behaviours. Our research shows audiences are facing a cognitive dissonance…

You can’t deny social media has had a vast impact on modern day society and the way we present ourselves online. And while platforms like Instagram and Facebook have transformed culture in more ways than we can mention, it seems their long reign as sources of escapism, aesthetic, and aspiration could be coming to an…

Multitasking during downtime is nothing new. Flash back to family evenings around the fireplace, everyone engaging in their own hobby – drawing, reading, sewing – while the wireless plays in the background. According to Inside Intelligence, these days we’re interacting with around 13 hours of content a day. And given that we’re also expected to…

If you’ve ever had a job, chances are that work-life balance is something you’ve had to consider – skipping your friend’s party to pull an extra shift, taking your lunch break al-desko, or literally any advertising gig. But recently the boundaries between work and play, professional and private, have never been so malleable. With many…

The paradox of choice is a funny thing: the idea that having too much choice or too many options actually makes us more miserable. And with all the splendour that the content world has to offer – films, tweets, vlogs, newsletters, podcasts, Netflix originals, the list goes on – feeling overwhelmed and overstimulated is nothing…