Ideas

The work we do at Storythings is driven by two things – curiosity and generosity. We are absolute nerds for finding and exploring new ideas, and we believe that good things come from sharing your ideas with as many people as possible.

If you subscribe to our newsletters, you’ll see this curiosity in our curating and writing every week. And if you’re one of our clients, you’ll see this generosity in our workshops, playbooks and creative execution. We see our work as a collaboration – we learn a lot from our clients, and make sure we give them many practical and inspirational ideas in return.

If you’re thinking about working with us, here are some of the ideas we’re excited about at the moment. They’ll give you some insights into how we think and the value we can create for your organisation and people.

Broken: Five rules for the new era of content discovery
A series from our Attention Matters newsletter looking at how content discovery is broken, and what you need to do to fix it

So. What Do These Numbers Really Mean?
A series looking at the history and meaning of some of the key metrics used in digital content

Scrollstoppers
Six insights from our custom-commissioned audience research about how hybrid working is changing our attention patterns.

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  • So what do these numbers really mean?

    Followers: So. What Do These Numbers Really Mean?

    Before the 21st century, if you carefully counted how many followers or fans you had, you were either a cult leader, a celebrity, or a politician (which is a terrible combination of the first two). But the rise of smartphones and social media in the last 20 years meant that we can all now experience…

  • So what do these numbers really mean?

    Video Views: So. What Do These Numbers Really Mean?

    There is probably no other content metric that is as important, and yet so complex, as the video view. Since the middle of the last century, when TV started to take over the living room, to the rise of TikTok in the last few years, the same question has been asked by everyone from programme…

  • So what do these numbers really mean?

    Facebook Likes: So. What Do These Numbers Really Mean?

    At Storythings, we’re lucky enough to work across lots of different sectors, and the one thing we’ve learnt is that everyone thinks about their audiences in slightly different ways. So when we start working with a client and learn their key audience metrics, the first thing we ask is “OK, but what does [insert metric…

  • Scroll Stoppers 6: Swiss Army Apps

    Traditionally, we turn to different channels, media, or apps for different purposes – it’s why so many different platforms exist, and why our home screens and desktops are cluttered with so many tiny colourful icons. However, as we become wary of content overload and mindful of getting sucked into our screens, we’re seeing new behaviours…

  • Scroll Stoppers 5: Unscrollable

    In a time of fast-paced growth across technology, culture, media (and, er, everything?), it’s interesting to see the value we still give to formats of the past – vinyl records, radio, handwritten notes etc. And when it comes to our media habits, we’re seeing similar behaviours. Our research shows audiences are facing a cognitive dissonance…

  • Scroll Stoppers 4: Say No Faux

    You can’t deny social media has had a vast impact on modern day society and the way we present ourselves online. And while platforms like Instagram and Facebook have transformed culture in more ways than we can mention, it seems their long reign as sources of escapism, aesthetic, and aspiration could be coming to an…

  • Scroll Stoppers 3: Everything All at Once

    Multitasking during downtime is nothing new. Flash back to family evenings around the fireplace, everyone engaging in their own hobby – drawing, reading, sewing – while the wireless plays in the background. According to Inside Intelligence, these days we’re interacting with around 13 hours of content a day. And given that we’re also expected to…

  • Scroll Stoppers 2: Mullet Media

    If you’ve ever had a job, chances are that work-life balance is something you’ve had to consider – skipping your friend’s party to pull an extra shift, taking your lunch break al-desko, or literally any advertising gig. But recently the boundaries between work and play, professional and private, have never been so malleable. With many…

  • Scroll Stoppers 1: Curate Expectations

    The paradox of choice is a funny thing: the idea that having too much choice or too many options actually makes us more miserable. And with all the splendour that the content world has to offer – films, tweets, vlogs, newsletters, podcasts, Netflix originals, the list goes on – feeling overwhelmed and overstimulated is nothing…