100 Unread Messages

Penguin/Gruff Rhys

What’s the background?

Penguin wanted to promote Gruff Rhys book, film and album American Interior in an interesting way.

What was the solution?

We worked with artist Pete Fowler and the film’s star and writer Gruff Rhys to turn his song ‘100 Unread Messages’ into 100 beautifully imagined mixed media mini-stories told in English and Welsh.

What was the impact?

It was shortlisted for App of the Year by the Guardian.