How do you tell the story that has already been told as a film, book, and album in a new and immersive way?

100 Unread Messages – Penguin/Gruff Rhys

The approach

Develop an immersive app that turns a 3 minute song used in the film into 100 new story experiences for mobile

One smart thing

We worked with artist Pete Fowler and the film’s star and writer Gruff Rhys to turn his song ‘100 Unread Messages’ into 100 beautifully imagined mixed media mini-stories told in English and Welsh.

The result

Shortlisted App of the Year – Guardian.