The approach
Develop an immersive app that turns a 3 minute song used in the film into 100 new story experiences for mobile
How do you tell the story that has already been told as a film, book, and album in a new and immersive way?
100 Unread Messages – Penguin/Gruff Rhys
One smart thing
We worked with artist Pete Fowler and the film’s star and writer Gruff Rhys to turn his song ‘100 Unread Messages’ into 100 beautifully imagined mixed media mini-stories told in English and Welsh.
The result
Shortlisted App of the Year – Guardian.
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