The approach
Develop an immersive app that turns a 3 minute song used in the film into 100 new story experiences for mobile
100 Unread Messages – Penguin/Gruff Rhys
Develop an immersive app that turns a 3 minute song used in the film into 100 new story experiences for mobile
We worked with artist Pete Fowler and the film’s star and writer Gruff Rhys to turn his song ‘100 Unread Messages’ into 100 beautifully imagined mixed media mini-stories told in English and Welsh.
Shortlisted App of the Year – Guardian.