How can you tell the human stories behind payroll services?

Rethink Quarterly Publication – ADP

The approach

We created a quarterly digital magazine for global payroll executives to tell the human stories behind payroll. We hired an experienced magazine editor to find freelance writers around the world to find stories of real people and their paychecks. The magazine includes first-person stories from regular people, reported photo essays and case studies from executives.

One smart thing

When payroll runs as intended, it’s invisible. It’s only when something goes wrong that people pay attention. So we told stories about what happens before the paycheck and after the paycheck — how people earn money and what people do with it.

The result

In seven issues, we’ve included 51 countries and every continent, including Antarctica. Our work for ADP has expanded to creating videos, animations, conference sessions and other projects.