How does an innovation foundation make complex research about AI and community knowledge accessible to a wide audience?

Minds and Machines – Nesta

The approach

Work with graphic comic writers on scripts that reflect the research and bring them to life through characters set in a fictional world of the near future. Then commission artists to bring them to life. This takes the research out of a traditional PDF or PowerPoint format, expanding its impact and the people whom it might reach.

One smart thing

By working with experts who understood the benefits and limitations of graphic comics as a format, we were able to focus the message that the client needed delivered without going off track – or losing the essence.

The result

A format the client can use not only online but at conferences and exhibitions, by breaking up the comic panels as needed. Launched at the CogX online AI conference.


Get inspired every Friday

Every week we share 10 stories that have inspired us. Join thousands of visionary leaders and creators from marketing, communications and media by signing up to our much loved newsletter. 


How can we help you?

We love big questions and enjoy finding their answers. If you want to talk business or just need a sounding board for your ideas, we’d love to talk.