What’s the background?
PBS Student Reporting Labs (SRL) in the US connects students with a network of public broadcasting mentors and an innovative journalism curriculum to develop digital media, critical thinking, and communication skills while producing original news reports. In 2022, they came to us for help in looking back at the first 10 years of their existence, and prioritising their strategy for the future.
What did we do?
We helped them articulate and focus on their strengths, laser focus on their key audiences, understand the challenges and eventually proposed solutions for reaching them. We worked in partnership with the SRL team to truly understand their organisational needs, as well as opportunities and risks within the youth media, education, journalism and media landscapes. Our work included interviews, focus groups and workshops with internal and external experts and the team. We left the team in 2023 with a future strategy that also included a Theory of Growth & Impact, so they can prove to their funders the difference they are making to their audiences.