What’s the background?
In 2020 we all lived through one of the biggest events of our generation: the COVID-19 pandemic. Working from home and hybrid working became the norm during multiple government-mandated lockdowns, and as a society we developed a different relationship with media. Our favourite programmes, conversations, music – all types of content really – had to fit into the new rhythms of our days. The Storythings team knew audience behaviour had changed, based on anecdotes from our friends and colleagues in the industry – but we wanted to know if our hunches were right. We needed the data! So we decided to do what we do best.