The Great American Read
PBS
What’s the background?
The Great American Read was an eight-part series on PBS with viewer participation to discover America’s best-loved novel. They ran a concurrent Facebook group, and wanted to become an integral part of the production team ensuring digital is at the heart of decisions around TV production, press, partnerships and community outreach.
What was the solution?
We project-managed the digital element of the project from end-to-end. By understanding fandoms and fan behaviours we were able to work closely with all stakeholders, delivering insight and strategy to engage fan groups.
What was the impact?
Rallying people to vote online was a key objective, and we succeeded in getting 4 million people to vote in the final.
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