How do you put listeners at the heart of a TV show looking to find America’s best loved novel?

The Great American Read – PBS

The approach

Become an integral part of the production team ensuring digital is at the heart of decisions around TV production, press, partnerships and community outreach.

One smart thing

By understanding fandoms and fan behaviours we were able to work closely with all stakeholders, delivering insight and strategy to engage fan groups.

The result

4 million votes cast for the final.