How we think

We’ve been asking difficult questions about how the media and audiences are changing for two and a half decades.


In that time we’ve sat in senior management positions for the BBC and Channel 4, ran a conference for ten years about how storytelling is changing, and managed multiple complex media campaigns. 

We have developed our expertise in attention and audience behaviours, the science of story structures, and turning communications into culture.

Get inspired every Friday

Every week we share 10 stories that have inspired us. Join thousands of visionary leaders and creators from marketing, communications and media by signing up to our much loved newsletter. 


How can we help you?

We love big questions and enjoy finding their answers. If you want to talk business or just need a sounding board for your ideas, we’d love to talk.